LEGO Through Your Life Brochure

The concept for this project was to elevate the LEGO brand to be more of an elegant look and feel to appeal to older customers, while still retaining the wonderful, colorful nature of LEGO as a whole. The brochure details the story of how LEGO bricks can go from a structural support toy to an emotional support toy over the course of one’s life, with the perspective of one person over three periods of their life: childhood, adulthood, and parenthood. The brochure contains custom-made icons and features a cohesive and mature color theme that’s simultaneously a departure and an appropriate direction for the brand. The intentional focus on the most recognizably human element of LEGO, the minifigure, allows the viewer to more deeply connect with the stories told, as well as connect to the lifelong journey of the writer.