Big League Chew Packaging Redesign

For this project, I was tasked with redesigning the packaging for a company’s product. I have fond memories of sharing a bag of Big League Chew with my grandfather as a child, and I noticed the packaging hadn’t really changed much over the years that he or I had enjoyed the product. The idea was to mature the brand with a new visual style and embrace the rich history of the sport. It was a fun challenge to figure out how to grow the branding as the fans have grown over the years, and harken back to the great age of baseball with vintage baseball cards found in the public domain, colorful skies matching the flavor call-outs, and matching that with a type heavy lockup.